
Branding | Packaging
© 2025
(01)
(Read more)
© 2026
(Problem)
People often need a quick energy boost during busy days but end up relying on sugary sodas or harsh energy drinks; these options can cause energy crashes and jitters while offering little to no real health or wellness benefits.
(Year)
2025

A vibrant, playful, youth-driven beverage aesthetic blending freshness, fizzy energy, and colorful lifestyle moments to express a fun, refreshing, feel-good brand personality.

Young, active, social, and style-aware consumers who seek convenient energy, refreshing taste, and a fun drink that fits seamlessly into everyday lifestyle moments.


Frisky primary logo draws from curly straws and fizzy bubbles to express a fun, energetic, refreshing vibe. The connected ‘R’ and ‘S’ suggest smooth flow, while the two dots on the ‘I’ resemble soda bubbles. Curved letters like ‘S’ and ‘Y’ add playfulness, and the bold style keeps it modern, confident, and lively.

Frisky secondary logo is a bold blue circle inspired by a soda can tab, symbolizing refreshment and easy access. The two inner bubbles reflect the drink’s fizzy energy and connect to the two dots on the ‘i’ in the primary wordmark.


Electric Blue
#215BEA
R33 G91 B234
C82 M66 Y0 K0
Creamy Vanilla
#FCFAEB
R252 G250 B235
C1 M1 Y7 K0
Midnight Navy
#001847
R0 G24 B71
C100 M92 Y36 K48















(02)
(More Works)
© 2026





