Frisky®

Branding | Packaging

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Frisky is a prebiotic caffeinated soda that blends gut friendly ingredients with an energising boost for everyday refreshment. It delivers a fizzy, feel-good drink that’s fun, modern, and better for you without compromising on taste®

(Problem)

People often need a quick energy boost during busy days but end up relying on sugary sodas or harsh energy drinks; these options can cause energy crashes and jitters while offering little to no real health or wellness benefits.

(Year)

2025

A vibrant, playful, youth-driven beverage aesthetic blending freshness, fizzy energy, and colorful lifestyle moments to express a fun, refreshing, feel-good brand personality.

Young, active, social, and style-aware consumers who seek convenient energy, refreshing taste, and a fun drink that fits seamlessly into everyday lifestyle moments.

Frisky primary logo draws from curly straws and fizzy bubbles to express a fun, energetic, refreshing vibe. The connected ‘R’ and ‘S’ suggest smooth flow, while the two dots on the ‘I’ resemble soda bubbles. Curved letters like ‘S’ and ‘Y’ add playfulness, and the bold style keeps it modern, confident, and lively.

Frisky secondary logo is a bold blue circle inspired by a soda can tab, symbolizing refreshment and easy access. The two inner bubbles reflect the drink’s fizzy energy and connect to the two dots on the ‘i’ in the primary wordmark.