
Branding | Packaging
© 2025
(01)
(Read more)
© 2026
(Problem)
Many young consumers depend on quick meals like noodles or rice that often feel repetitive and bland. Existing condiments add only basic spice or salt, authentic Japanese flavors are hard to recreate at home, and most chili oils lack personality or visual appeal, leaving no easy way to make everyday food more exciting.
(Year)
2025

The moodboard highlights a bold, energetic food aesthetic using vibrant reds and close-up food moments to convey heat, flavor, and excitement, paired with modern typography and a playful character for a memorable brand identity.

Young, social food lovers who enjoy bold flavors, casual dining, and shared eating experiences, seeking fun, satisfying meals that fit their everyday hangouts and lifestyle.


The Zenkai logo features a mascot of a sumo wrestler in a kimono, representing Japanese heritage, strength, and bold character while giving the brand a friendly and memorable identity.


Chili Red
#D81927
R216 G25 B39
C9 M100 Y98 K1
Warm Ivory
#FFF8F0
R255 G248 B240
C0 M2 Y4 K0
Deep Black
#030303
R3 G3 B3
C75 M68 Y67 K89








(02)
(More Works)
© 2026




