Women in Orange BG

Zenkai®

Zenkai®

Zenkai®

Branding | Packaging

© 2025

(01)

(Read more)

© 2026

Zenkai is a Japanese inspired chili oil brand that enhances everyday meals with rich flavor, warmth, and a playful, character-driven personality.

Zenkai is a Japanese inspired chili oil brand that enhances everyday meals with rich flavor, warmth, and a playful, character-driven personality.

Zenkai is a Japanese inspired chili oil brand that enhances everyday meals with rich flavor, warmth, and a playful, character-driven personality.

(Problem)

Many young consumers depend on quick meals like noodles or rice that often feel repetitive and bland. Existing condiments add only basic spice or salt, authentic Japanese flavors are hard to recreate at home, and most chili oils lack personality or visual appeal, leaving no easy way to make everyday food more exciting.

(Year)

2025

Woman Green Blur

The moodboard highlights a bold, energetic food aesthetic using vibrant reds and close-up food moments to convey heat, flavor, and excitement, paired with modern typography and a playful character for a memorable brand identity.

Men Red BG

Young, social food lovers who enjoy bold flavors, casual dining, and shared eating experiences, seeking fun, satisfying meals that fit their everyday hangouts and lifestyle.

Woman Greyscale
Man Running

The Zenkai logo features a mascot of a sumo wrestler in a kimono, representing Japanese heritage, strength, and bold character while giving the brand a friendly and memorable identity.

Man Dancing

Chili Red

#D81927

R216 G25 B39

C9 M100 Y98 K1

Warm Ivory

#FFF8F0

R255 G248 B240

C0 M2 Y4 K0

Deep Black

#030303

R3 G3 B3

C75 M68 Y67 K89

(02)

(More Works)

© 2026

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